Sailing the Seas of Software Reseller Growth in Africa

In the digital age, software has become the backbone of modern business operations, from small enterprises to large corporations. In Africa, where technology adoption is rapidly accelerating, the demand for software solutions is soaring, presenting immense opportunities for software resellers. Navigating the waters of this burgeoning market requires a combination of strategic planning, localised approaches and a deep understanding of the unique challenges and opportunities present in the African business landscape.

Setting Sail: Understanding the African Software Market

Africa’s software market is dynamic and diverse, shaped by factors such as economic growth, technological advancements and varying levels of infrastructure development across the continent. While certain regions may exhibit higher levels of tech adoption and digital maturity, others present untapped potential for growth.

Key sectors driving the demand for software solutions in Africa include Financial, Telecoms, Oil & Gas, Mining and Agriculture. Moreover, the rise of digital transformation initiatives across industries is fueling the need for innovative software solutions that streamline processes, enhance efficiency and drive business outcomes.  BMC has those solutions and we at New Island Technologies are looking for resellers to help steer the course.

Jump onboard with New Island Technologies

We’re a Value-added distribution company with a focus on BMC Software, ensuring distribution services across Sub-Saharan Africa.  We offer value-added distribution services that extend across the BMC Software solutions portfolio (including Netreo), ensuring added capability throughout the channel for pre-sales, support and delivery to both current and future BMC Partners.

Charting the Course: Strategies for Software Reseller Growth

Market Localisation: Africa is not a monolithic entity but a mosaic of cultures, languages and business practices. To succeed as a software reseller in Africa, it’s essential to tailor your offerings to the specific needs and preferences of local markets. This may involve adapting software interfaces and functionalities to accommodate diverse languages, currencies and regulatory requirements.  While this can be challenging for some vendors, our role as the Distributor offers more flexibility and our ability to be agile.

Customer Education and Support:

In many African markets, there is still a need for education and awareness about the value of software solutions and their potential impact on business outcomes. As a BMC reseller, investing in customer education programs and providing robust technical support can help build trust and confidence among your client base.

Agile Pricing Models:

Flexibility in pricing models is essential for catering to the diverse economic landscapes of African countries. Offering subscription-based pricing, tiered packages or pay-as-you-go options allows businesses of all sizes to access and afford your software solutions, fostering broader adoption and recurring revenue streams.

Embracing Emerging Technologies:

Africa is a hotbed for innovation, with burgeoning tech ecosystems and a growing appetite for cutting-edge technologies such as artificial intelligence, blockchain and the Internet of Things (IoT). As a software reseller, staying abreast of emerging trends and integrating these technologies into your offerings can position you as a leader in the market and differentiate you from competitors.  New Island Technologies is here to help you differentiate yourselves with years of BMC and business experience.  We have a team of brilliant skills spread across the BMC solution stack and ready to support your sales and consulting teams.

Navigating Challenges and Seizing Opportunities

While the African software market presents vast opportunities for growth, navigating its complexities requires resilience, adaptability and a long-term perspective. Challenges such as infrastructural limitations, regulatory hurdles and cultural nuances may pose obstacles along the way. However, by leveraging strategic partnerships, localised approaches and a deep understanding of market dynamics, NIT resellers of BMC can navigate these challenges and chart a course toward sustainable growth and success in Africa’s thriving digital landscape.

Speak to Sandy Redgate if you want to explore the BMC opportunities in Africa by becoming a reseller of New Island Technologies (sandy@newisland.co.za)